Link Switch Communications

Customer Relationship Management

The goal is to improve customer service relationships and assist in customer retention and drive sales growth. CRM systems compile customer data across different channels, or points of contact, between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials and social networks. CRM systems can also give customer-facing staff members detailed information on customers' personal information, purchase history, buying preferences and concerns.

THE KEY CAPABILITIES

In many cases, when people talk about CRM, they are referring to sales force automation — the most popular set of CRM capabilities primarily used by sales managers and business development representatives to streamline their daily work with customer data, sales history, and sales funnels.

However, enterprise-grade CRM systems also provide in-depth capabilities for marketing and customer service teams. Marketers use a CRM to orchestrate lead generation campaigns and nurture leads, while customer service specialists can take advantage of automated request management and other customer service workflows.

As a result, CRM software allows businesses to focus on the full scope of their company’s relationships with customers, partners, suppliers, etc. With a professional CRM in place, it becomes much easier to generate new opportunities, win new customers, build long-lasting relationships, provide qualified support, and ensure maximum customer satisfaction across the entire customer journey.

CRM Development

Customer Relationship Management

THE KEY CAPABILITIES

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